Can ‘Snow White’ Slay Mighty ‘Avengers,’ Aliens At Box Office?
Experts weigh in on whether Kristen Stewart’s star power can overtake current box-office champs leading up to the MTV Movie Awards on Sunday, June 3.
By Ryan J. Downey
Kristen Stewart as “Snow White”
Photo: Universal
Last weekend, “Men in Black 3″ finally ended the box-office domination of “The Avengers,” which saw the superhero team-up movie smashing world records with the combined might of Thor’s hammer, Captain America’s shield, Iron Man’s snarky wit and the Hulk’s green fists. During this MTV Movie Awards weekend, “Snow White and the Huntsman” will do battle against them both, with “Thor” himself, Chris Hemsworth, in one of the title roles alongside Kristen Stewart, best-known for a little franchise called “Twilight.”
Will Stewart’s vampire fanatic fanbase focus their attention on “Snow White”? Will Thor’s Asgardian thunder rain down more box-office coin in this role? Keep in mind this isn’t the first “Snow White”-centered movie to hit multiplexes this year. Julia Roberts flopped in “Mirror, Mirror” just two months ago. “Huntsman” is headed to theaters with similar reviews (50 percent on Rotten Tomatoes’ “Tomatometer” at press time). So how will it do?
“It’s going to be close, but ‘Snow White’ should edge out ‘Men in Black 3,’ ” HitFix‘s Gregory Ellwood told MTV News.
MTV Next Movie Executive Editor Kevin Polowy concurred. “Its competition isn’t that daunting. ‘Men in Black’ did well last weekend but hardly gangbusters. ‘The Avengers,’ which is still hanging ridiculously tough a month after opening, might actually be more of a threat than last week’s big winner. But ‘Snow White’ has an alluring cast, the potential to draw all demographics, and most importantly for a summer blockbuster, a whole lotta action.”
Jeff Bock, Exhibitor Relations Senior Box Office Analyst, gave the edge to “Huntsman” over “Mirror, Mirror,” which opened at #3 at the box office with just $18.1 million. He credited the newer film’s stronger chances to its tone, likening its style to box-office juggernaut “Alice in Wonderland.”
“Universal’s ‘Snow White’ is the one everyone was waiting for; [this one is] done on a much grander scale, more akin to ‘Alice’ and very dark, like the Brothers Grimm fairy tale it spawned from.”
” ‘Snow White’ very clearly wants to be a ‘Lord of the Rings’-like swashbuckling epic, which should draw a bigger, more enticed audience,” agreed Polowy.”
“The Avengers” is now the fourth-biggest movie ever, in terms of gross, domestically. The power of “Twilight,” of course, continues. But what will the success or failure of “Snow White” mean for the careers of its respective stars outside of their tried-and-true franchises? “This movie has been sold as Charlize Theron as the evil queen,” Ellwood pointed out. “You could argue that Universal hasn’t done enough to showcase Hemsworth in the movie, especially after the success of ‘The Avengers.’ ”
Bock was quick to note talk of a possible “Huntsman”-centered sequel. “Hollywood is pretty smitten with Hemsworth. In the end though, as an ensemble piece, this has very little risk involved for him. If it were to tank, the blame would likely fall on Kristen Stewart, with critics jumping on the ‘she can’t carry a film other than ‘Twilight’ bandwagon. It is quite apparent when watching the movie that the real stars are Hemsworth and Theron, who both give powerhouse performances.”
“[The movie's success or failure] will be very important for Kristen Stewart,” Polowy said. “This is Stewart’s first high-profile starring role outside of ‘Twilight,’ and it’s loaded with variables. Can she open a summer blockbuster? Can she do action? Can she do accents? Can she refrain from biting her lip so much?”
“Any opening over $30 million outside of ‘Twilight’ is good for Stewart,” offered Ellwood. “If ‘Snow White’ has legs, it’s a sign she’s can easily transition as a leading lady in tentpole films once her days as Bella are over.”
Speaking of “biting” and “legs,” there is another film swimming toward the box office: “Piranha 3DD.” It’s 2010 predecessor, “Piranha 3-D,” was a surprise hit with critics (73 percent on the Tomatometer, which is like an Oscar for that type of horror flick). It didn’t collect huge amounts of cash, but it certainly did well enough for the Weinstein Company/ Dimension Films to warrant a follow-up, for which director John Gulager (“Feast”) took over for Alexandre Aja (“High Tension”).
However, despite the critical love for the last one, “Piranha 3DD” sat at a lowly 20 percent on the Tomatometer at press time.
“Critics loved the first Piranha because it exploited everything cheesy about campy horror films — and 3-D flicks — in tongue-in-cheek style. The sequel is merely exploitation of that success,” Bock said. “Based on the theater count of 75 theaters, you can see that this one will go belly up quick and flushed down the drain.”
Flesh-eating fish and “Snow White” aside, the $600 million question, as Polowy put it, is whether anything will beat “The Avengers” in 2012. All three of the experts we contacted agreed that only one film stands a chance. Which film is that? Let’s just say it involves a cape, a cowl and maybe a broken back.
“There’s only one candidate who could come close, and its name is ‘The Dark Knight Rises,’ ” Polowy said of the forthcoming flick, for which an exclusive clip will premiere at Sunday’s MTV Movie Awards. “Assuming [filmmaker] Christopher Nolan recaptures the magic of his last Batman blockbuster, and Tom Hardy’s Bane proves a viable replacement for Heath Ledger’s Joker, it will be close.”
“It will have to be as strong critically as ‘The Dark Knight,’ ” said Ellwood. “That may be the only way to pull in [people who visit the movies four to six times per year]. Besides the added benefit of higher 3-D ticket prices, ‘The Avengers’ became a de facto family film, something ‘The Dark Knight Rises’ clearly isn’t, which helped fuel its coffers. Warner Bros. will need strong repeat business and massive adoration for ‘Rises’ to overtake ‘The Avengers.’ It’s arguably Batman’s toughest challenge yet.”
Bock agreed it’s a huge challenge for Bats, one that may prove more defeating than anything Bane could cook up. “Even considering ‘The Dark Knight Rises’ is probably the most anticipated threequel since ‘Return of the Jedi,’ ‘The Avengers’ is playing like Earth’s mightiest sequel. And that’s exactly what it is.”
“Sorry Batman, you’ve been busted by Hollywood’s box-office brigade,” he concluded.
Head over to MovieAwards.MTV.com to vote for your favorite flicks now! The 21st annual MTV Movie Awards air live this Sunday, June 3, at 9 p.m.
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Dimmu Borgir Release Live DVD; Plus Led Zeppelin, Brujeria, & More News That Rules, In Metal File
‘It shows the intense live side of the band, as opposed to the perfection and the cleanness of how we sound on our albums,’ guitarist says.
By Chris Harris
<P>On October 14, <a href="http://www.mtv.com/music/artist/borgir_dimmu/artist.jhtml">Dimmu Borgir</a>Dimmu Borgir — who just happen to be <a href="/news/articles/1593780/demi-lovato-metalhead-metal-file.jhtml">Demi Lovato's favorite black-metal band</a> — will release a a three-disc DVD/CD set called "The Invaluable Darkness," the band's first visual offering since 2002's "World Misanthropy." Boasting live footage shot last year, during gigs in Norway, Germany and England, "The Invaluable Darkness" demonstrates the unbridled furor of seeing Dimmu live, guitarist Silenoz said.</P><P>"It shows the honest rawness and atmospheric darkness of our concerts," the Norwegian told <i>Metal File</i> last week, after <a href="/news/articles/1596201/this-moment-make-dream-reality-metal-file.jhtml">dismissing recent online rumors that his band's next LP would be coming out through Roadrunner Records</a>. "Basically, it shows the intense live side of the band, as opposed to the perfection and the cleanness of how we sound on our albums. It's just a different side to the band, basically."</P><P>Dimmu Borgir began thinking about "The Invaluable Darkness" two years ago, but didn't start capturing footage until last summer, Silenoz explained, adding that the band will use its current stint on the Blackest of the Black Tour — which got underway Thursday night in Miami Beach, Florida, and also features the tour's founder, Danzig, along with <a href="http://www.mtv.com/music/artist/moonspell/artist.jhtml">Moonspell</a>Moonspell, <a href="http://www.mtv.com/music/artist/winds_of_plague/artist.jhtml">Winds of Plague</a>Winds of Plague and Skeletonwitch — to promote the DVD. Dimmu Borgir will not, however, use the tour to write material for their next LP.</P><P>"It's our first time on Blackest, but Glenn [Danzig] had wanted to bring us out before [on the tour], but we weren't available until now," Silenoz said. "We've done Ozzfest before, but we're looking forward to this tour more. We did the main stage on Ozzfest, playing in f–_ing broad daylight. This tour will let us play in bigger places, but at the same time showcase more of what the band's about, visually. We are going to concentrate on the tour for now. Some years ago, we tried putting [material] together on the road, but once we got home, we listened back to it, and were like, 'What the f— <i>is</i> this?' So, we just scrapped it all. We find it's so much better to totally focus on one thing at a time, and then, when that's over, you move on to the next [thing]. We don't really feel like we need to rush things, anyway, so we'll just take our time, and it's going to be what it's going to be."</P><P>Dimmu Borgir hope to reconvene in late December to begin writing the follow-up to 2007's diabolically titled <i>In Sorte Diaboli.</i> "We have some ideas floating around already, but we haven't arranged any material yet," he said. "We'll start doing that once the touring for this DVD is over." The band's frontman, Shagrath, is also due to marry soon — he's engaged to actor Nicolas Cage's ex-girlfriend, Christina Fulton, so that may have an effect on when Dimmu finish their next album, which Silenoz said could be out this coming spring.</P><P>"I'm sure [Shagrath] won't let anything get in the way [of] the band — I think, I hope," the guitarist said. "We don't need a Yoko [Ono] situation."</P><P>While Dimmu have been at it going on 15 years now, Silenoz said he doesn't think their forthcoming material will be much of a departure from their previous black-metal offerings.</P><P>"And we have always been about more than just that term, 'black metal,' " he said. "Luckily for us, the older you get, the less concerned you get with the categorization and putting labels on your music. Things start getting more and more limitless with us, and we know that we operate within certain frames. But we try not to analyze things too much, because it's just going to be working against you in the end. When we write new stuff, we don't think about what we should write — we just get together, and put material together, and if we like it, we keep it. That's the formula, if we even have a formula."</P><P>Dimmu Borgir are definitely getting older — guitarist Galder will be missing Blackest because of a recent addition to his family, and <a href="http://www.mtv.com/music/artist/susperia/artist.jhtml">Susperia's</a>Susperia's Cyrus will be filling in for him; while former <a href="http://www.mtv.com/music/artist/vader/artist.jhtml">Vader</a>Vader drummer Dariusz Brzozowski takes over for Hellhammer, who had to leave the band in 2007 after sustaining a neck injury that's now limited the use of his right arm. As Dimmu has gotten on in years, Silenoz admits they have failed to keep pace with some of the more extreme black-metal acts that have followed in their wake.</P><P>"We helped open doors for the more extreme bands out there," Silenoz said. "I'm sure we helped open doors for bands like Watain, [insomuch as] people that had maybe started listening to us first then went on to the more extreme stuff. Let's face it — we're not as extreme as Watain and other bands like that, but we're fine with that."</P><P>The Blackest of the Black Tour continues through November 10 in San Francisco.</P><P>The rest of the week's metal news:</P><P>Dimmu's tourmates on Blackest, <b>Winds of Plague</b>, have announced ex-<b>Azusa</b> drummer <b>Art Cruz</b> has joined their ranks — he replaced <b>Jeff Tenney</b>. According to the band's blog, "Art has already added a new spark to the band and has provided us with a solid backbone that will allow us to continue our rampage stronger than ever." …</P><P>What the world really needs is another <a href="http://www.mtv.com/music/artist/led_zeppelin/artist.jhtml"><b>Led Zeppelin</b></a><b>Led Zeppelin</b> box set, so, on November 4, Rhino Records will issue the <i>Led Zeppelin Definitive Collection Mini LP Replica CD</i> box set. 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Adam has taken lead vocals in three songs as of yet and he is doing a great job. We also worked on a track yesterday that is so epic — we trade vocals and do two different melodies at the same time. This album went from a melodic metal album to an epic mix of metal/rock/pop/shoegaze and punk. So all of your metal expectations will be incorrect — we are pushing genre boundaries." To quote "Meet the Parents," we'll look forward to that, Greg. …</P><P><b>The Funeral Pyre</b> and <b>Early Graves</b> will be hitting the road together next month, starting November 7 in South Lake Tahoe, California. Dates are booked through November 21 in Hollywood. …</P><P>The latest incarnation of <b>Brujeria</b>, which features <a href="http://www.mtv.com/music/artist/carcass/artist.jhtml"><b>Carcass</b></a><b>Carcass</b> frontman <b>Jeff Walker</b> and <a href="http://www.mtv.com/music/artist/napalm_death/artist.jhtml"><b>Napalm Death's</b></a><b>Napalm Carcass's</b> <b>Shane Embury</b>, have lined up several U.S. dates for this winter. 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